SO WHAT DO YOU DO? LONG STORY SHORT...
Embed vision* into visual identity.
( *The ability to think about or plan the future with imagination or wisdom. )
The hard truth is that most brands would rather be more acceptable than authentic, trendy than truthful, and familiar to industry than faithful to vision; thus adding to the noise in pursuit of individuality.
Branding is more than aesthetic and feeling — it’s a belief realized. Your invisible values and purpose inform what we see, read and experience. Belief filled with commitment, wonder, faith, and a special (even spiritual) connection to purpose is what I call vision. And a logo without it can never replace that speciality.
A bit heavy right? I agree. So now what? I got a package with your name on it. Don’t worry, it’s light.
HOW IS THIS ACHIEVED?
This package is built to define, refine, and empower your vision into the visual identity of your brand in
In three phases, we establish your vision, define your brand’s identity (such as values and purpose) and create a visual system that is authentic, intentional, and aligned to your vision.
HAVE A MISSION BUT NOT A VISION.
Nothing to reference to stay aligned. You don’t have a concise, clear, compelling reason to buy that can build loyal customers.
CLARITY + FOCUS
You know what you stand for and can have a place of reference when making decisions for the brand and company moving forward.
HAVE A LOGO BUT NOT A SYSTEM.
Logo is non-existent or doesn’t communicate your values (if defined) well. Marketing materials don’t communicate professionalism, values and trust.
A COMPLETE BRAND
A brand, not just a logo, that authentically positions itself in the market and intentionally speaks to a specific audience. Spanning across multiple mediums, the brand will show professionalism, understanding and quality.
HAVE AN IDEA BUT NOT A STRATEGY.
A campaign that clearly connects your product to something more than itself and encourages its audience to continue on that journey with your product.
RELIEF + EASE
Business goals will be addressed upfront and all deliverables will be positioned as aides to driving desired customer behavior. Strategy will reign supreme and creative decisions will be made upon the plan both client and designer have agreed upon.
BRAND DISCOVERY WORKSHOP
A time dedicated to discuss your vision, brand purpose, and other key information that will inform the rest of the project. Findings that will come out of this workshop will be the following:
VISUAL IDENTITY SYSTEM
A service that creates visual systems that thoughtfully communicate brand truths. Consists of logos, typography, brand colors and other design elements.
+ LOGO + SECONDARY LOGOS
+ BRAND COLORS
+ TYPOGRAPHY PAIRING + RULES
+ BRAND GUIDELINES DOCUMENT
+ SOCIAL MEDIA PROFILE ASSETS
+ SELECTED DESIGN MATERIALS (2)
– EXAMPLES INCLUDE:
– BUSINESS CARD TEMPLATE
– LETTERHEAD TEMPLATE
Are we a great fit for eachother?
You don't take lightly the fact that to be in business is to serve, and you desire to do it well. You have a big heart for your team and a deep accountabilty to your customers. Family isn't only a word you use, it's a mindset that propels your commitment to excellence.
You lead with curiosity and imagination and want to find someone who isn’t scared to dream with you. You are a visionary and want to partner with people like you to create beyond the "low hanging fruit."
You believe that work has the opportunity to be more than a job, but also a calling. With reverence and respect, you're answering the call to create a life (and business) of meaning and purpose.
OPEN MINDED + HONEST
You're open-minded, yet trust the process over personal preference. You can do the (very hard) work of embracing trust and relinquishing control when met with proper rationale, in clear view of the goal. You speak your mind and invite pushback to get to the best ideas.